Case Studies · 22 Production Projects
22of my own portfolio sites: programmatic SEO at scale, calculator and utility hubs, e-commerce, digital products, local services and the founder's personal brand. Every page documents which pillars of the 47-point AI-Ready SEO Audit methodology were applied — including what I'd do differently next time.
Last updated: 2026-04-25
Signage & Advertising
I built 1,068+ programmatic SEO pages for a Turkey-wide signage manufacturer using a city × district × signage-type template. Every page ships with LocalBusiness + Service schema, GEO coordinates, and long-tail keyword targeting — tuned for Google's local SERP features.
SaaS / Calculator Hub
HepsiHesapla bundles health, finance, engineering, education, daily-life, and conversion calculators into one platform with a neo-brutalist design system; every page injects FAQPage + HowTo schemas for featured snippet and AI Overview citation.
Signage & Manufacturing
Instead of the industry-standard light-background photo-centric signage sites, I built a platform that differentiates through a dark palette, restrained typography, and a product-as-art approach — balancing premium positioning with organic traffic.
Health & Wellness
A comprehensive calculator platform applying Google YMYL (Your Money or Your Life) standards to health content. Every calculator is backed by clinician-reviewed formulas, Person (author + reviewer) schema, and a MedicalEntity entity chain.
E-Commerce & Wellness
An e-commerce optimized for the long comparison cycle of high-ticket wellness products — Product → Offer → MerchantReturnPolicy → OfferShippingDetails schema chain wired with multi-channel offline payment integration (cash, transfer, COD, mobile POS).
Fashion & E-Commerce
Privacy and accurate size matching are critical in premium intimate apparel. At Luna Intim, the size guide is interactive (per-product), checkout carries privacy notices, and blog content answers questions like "how to measure bra size" via FAQPage schema.
Digital Products Shop (Global)
ToolGenX started as a mix of AI tools and Amazon comparisons. The Amazon guides moved to AskedTheAI; today ToolGenX is a shop selling 19 products carrying 100+ Claude Code skills for a one-time payment.
Enterprise LED Decoration
An enterprise platform offering LED decoration services to malls, villas, hotels, and municipalities. It differentiates with location-based GEO pages (81 cities), 3D visualization + free on-site assessment, 2-year product warranty, and seasonal scope beyond Christmas (Ramadan lighting).
Seasonal Corporate Service
Seasonal services (November-January peak window) demand burst-resilient infra, fast discovery, and crisp CTAs. At A1 Organizasyon, I built a hub-and-spoke content architecture (core service + 25 location GEO + 4 vertical landings) + GA4 enhanced conversions.
AI Utility / Generative Tool
First-click trial experience is critical in name-generator land. Wheelie Names captures intent (industry, tone, language) via a short form and produces 12-20 OpenAI-based name variations — each ranked with domain availability + social handle checks.
Writer Utility / SaaS
Bundles the daily writer/SEO toolkit — word/character count, reading time, keyword density — into a single Tiptap editor. Auto-schema updates, Lighthouse 100/100 + AEO-aligned "how many words" answer formatting.
Restaurant & Local Service
Local restaurant sites typically ship as simple one-pagers. At Trio Lezzet I wired Restaurant + Menu + MenuItem schema, location-based GEO, multi-delivery platform exit links, and OpeningHoursSpecification for 12:00-01:00 hours.
Personal Brand & Portfolio
A founder personal brand is usually a one-language portfolio + bio. ismailgunaydin.com is a hub building entity authority with 9+ languages (TR/EN/ES/FR/PT/HI/ZH/JA/AR), 14 active portfolio sites, 12 published books, and a podcast/YouTube chain.
Moving & Logistics
Home moving sites are typically cheap, image-heavy, one-page funnels. At Şahtur Nakliye I wired MovingCompany + LocalBusiness schema, areaServed across 39 Istanbul districts + 20+ cities, trust signals like insured transport + 17-floor hydraulic lift, and a one-tap WhatsApp/phone CTA architecture.
Professional LED Decoration
The Christmas LED decoration niche is crowded; differentiation comes from certification + heritage-building authorization scope. At Işıklı Süsleme I built a differentiated Service schema + 8-week-season scope architecture around TSE certification, IP65+ test results, Directorate General of Foundations approval chain, and EKAT-C-class electrical installation.
Outdoor LED Decoration & Lighting
Differentiation in the outdoor LED decoration niche comes from certification chain, workshop capacity, and EKAP-tender-compatible B2B scope. At Dış Mekan Süsleme, operational differentiators — 1,200 m² Sancaktepe workshop, patented façade mounting, crane installation up to the 12th floor, 3D design proposals, and a free 48-hour on-site quote — were made visible through ProfessionalService + LocalBusiness schema architecture.
Web Design & SEO Agency
We built our own agency site with the same method: four languages, a separate canonical and hreflang per locale, a page for each of 91 professions, 22 service pages and a serverless quote flow. Every page is generated statically at build time.
Product Guides / Publishing (US)
Instead of claiming a human test lab, we built a publishing model that tells readers exactly how each guide was made: four AI models' answers, where they disagree, and a human editor who checks every pick.
Courier & Logistics
Someone looking for a courier first asks "how much and how soon". We built the site around a price calculator that answers both on the first screen, while district and neighbourhood pages capture local searches.
Outdoor Holiday Lighting
Separate from the family company's general decoration sites, we launched a site that speaks only to villa owners. Three price packages, five service types and ten area pages answer the exact search intent.
Product Catalogue / E-commerce
To capture the "product" searches the family company's service sites couldn't, we built a separate catalogue site. Every product has its own page, variants and price; orders go to WhatsApp without a database.
E-commerce (Seasonal)
The real question for a Christmas-tree buyer is "which size, which ornaments, how many". Ready packages by venue and a build-your-own-tree tool cut that decision to two minutes.
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