Inline certification chain under hero
ISO 9001 + CE + IP68 + TSE + RoHS badges sit under the hero as schema-tagged credentials; a 15-second authority signal for EKAP buyers.
Outdoor LED Decoration & Lighting · Case Study
Dış Mekan Süsleme — ISO 9001 + IP68 Certified Nationwide Outdoor LED Decoration Portal
A nationwide (81-city) portal for a professional outdoor LED decoration company — ISO 9001 + CE + IP68 + TSE + RoHS certified, with 15+ years of experience and 500+ completed projects across villa façades, mall atriums, hotels, restaurant-cafés, and municipal projects, plus LED figure manufacturing, street motifs, and tree-wrapping.
Results
Measurable Outcomes
ISO 9001 + CE + IP68 + TSE + RoHS
Certification chain
15+ yıl, 500+ proje / 15+ years, 500+ projects
Experience & project portfolio
1.200 m² (Sancaktepe)
Workshop capacity
81 il / 81 cities
Service area
2 yıl ürün + işçilik / 2-year product + workmanship
Warranty scope
The Brief
What was the goal?
High-budget buyers (municipalities, malls, hotel chains) want to see a certification chain + workshop capacity + reference portfolio when picking a vendor. EKAP tender eligibility requires corporate identity. At the same time, B2C villa buyers trust the same brand — the site has to serve both audiences simultaneously.
The Approach
Which methodology pillars I applied
I applied the Authority & Trust pillar (ISO 9001 + CE + IP68 + TSE + RoHS badges, 15+ years + 500+ projects social proof), Entity pillar (ProfessionalService + LocalBusiness schema, areaServed: 81 cities, permanent teams: 39 Istanbul districts + Ankara + Izmir + Bursa + Antalya + Konya), Technical pillar (responsive mobile-first, 3D design proposals, interactive calculators, WhatsApp + phone integration), and AEO pillar (FAQ blocks for "outdoor LED decoration price", "villa façade lighting cost", "EKAP-approved decoration firm").
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js 15
- TypeScript
- Tailwind CSS
- Schema.org ProfessionalService/LocalBusiness
- Vercel
The Build
Key decisions and tradeoffs
Placed the certification chain (ISO 9001 + CE + IP68 + TSE + RoHS) as an inline badge block under the hero. Municipal buyers entering EKAP tenders see the list in 15 seconds; hiding it behind a PDF was costing high-intent traffic.
Sancaktepe 1,200 m² workshop + patented façade mounting + crane installation up to the 12th floor — instead of burying operational differentiators in the "about" page, we surfaced them as a homepage trust bar. B2B buyers won't request a quote without seeing capacity proof.
Service scope split into 6 main segments: villa façade, mall atrium, hotel, restaurant-café, municipal/EKAP, individual garden. Each segment carries its own Service schema + reference project gallery + PriceSpecification, targeted at long-tail queries.
Wired the 3D design proposal + free 48-hour on-site quote process into the form flow. The customer's first deliverable isn't a price — it's a visual + technical spec, which shortens the sales cycle and signals professionalism to premium-tier buyers.
Steps Applied
Methodology in practice
Workshop + patent + crane trust bar
1,200 m² Sancaktepe workshop, patented façade mounting, crane installation up to the 12th floor — homepage trust bar, B2B capacity proof.
6-segment service routing
Villa / mall / hotel / restaurant-café / municipal-EKAP / individual garden on separate routes; each with Service schema + reference gallery, long-tail targeted.
3D design + 48-hour free survey
First customer deliverable isn't a price — it's a visual + technical spec; sales cycle shortens, signals professionalism to premium buyers.
Honest Reflection
What I'd Do Differently
On v1 the EKAP-tender corporate identity page sat in the same top-level menu as B2C villa content. Municipal/mall high-budget buyers questioned our vendor tier in the first call because we looked like a peer of B2C buyers. On v2 the navigation split "Corporate / EKAP" and "Individual" cleanly at the top level; the corporate route hides B2C content entirely. The premium buyer's decision comes from who shares the page with them, not from page quality — we knew this lesson from Işıklı Süsleme, but we should have wired the segmentation alongside the certification chain at launch instead of after.
Screenshots
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