Inline certification badges under hero
TSE + IP65+ + Foundations + EKAT-C badges aren't behind a PDF — they sit schema-tagged under the hero; sales cycle 6→3 weeks.
Professional LED Decoration · Case Study
Işıklı Süsleme — TSE-Certified LED Decoration + Heritage-Building Lighting
The nationwide portal for a professional LED decoration company doing TS EN 60598-1 + IP65+ certified, EKAT-C-class lighting on villa façades, mall atriums, restaurant-cafés, and heritage buildings approved by Turkey's Directorate General of Foundations.
Results
Measurable Outcomes
TSE + IP65+ + Vakıflar + EKAT C
Certification chain
4.000 TL - 4.500.000 TL / 4K-4.5M TRY
Service budget range
81 il / 81 cities
Service area
5 Aralık - 5 Şubat / Dec 5 - Feb 5
Season window
The Brief
What was the goal?
High-budget (4M+ TRY) clients like heritage buildings + malls demand a certification list when picking vendors. B2C-leaning Christmas decoration sites don't carry that list. The 8-week seasonal demand (Dec 5 – Feb 5) also means being live by September-October is non-negotiable.
The Approach
Which methodology pillars I applied
I applied the Authority & Trust pillar (TSE + IP65+ + Foundations + EKAT-C certification badges), Entity pillar (ProfessionalService + LocalBusiness schema, areaServed: 81 cities), Schema pillar (Service + PriceSpecification: 4K-4.5M TRY range), and AEO pillar (FAQs for "how to get heritage-building lighting permit", "mall atrium LED cost").
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js 15
- TypeScript
- Tailwind CSS
- Schema.org ProfessionalService/Service
- Vercel
The Build
Key decisions and tradeoffs
Didn't bury the certification list behind a PDF link. TSE, IP65+, Foundations, EKAT-C badges sit inline under the hero; each badge is a schema-tagged credential. High-budget buyers see the list in the first 15 seconds — sales cycle dropped from 6 weeks to 3.
Service scope split into 4 segments: villa façade (4K-50K TRY), restaurant-café-shop (10K-200K TRY), mall atrium-hotel (200K-2M TRY), municipal-heritage building (1M-4.5M TRY). Each segment has its own route + PriceSpecification schema + reference project gallery.
The Foundations approval process is a 4-8-week step — we documented it as a dedicated page. We win Google's FAQ snippet for "how to get heritage-building lighting permit"; that page alone drives 12+ form fills a month.
For the 8-week seasonal demand peak, the site went live on September 1. We didn't repeat the launch-timing mistake from yilbasiisiksusleme.com — every week we slip into November is unrecoverable revenue.
Steps Applied
Methodology in practice
4-segment budget routing
Villa / restaurant / mall / heritage on separate routes; each carries PriceSpecification schema + reference gallery.
Foundations permit page → FAQ snippet
Wins Google's FAQ snippet for "heritage-building lighting permit"; drives 12+ form fills a month.
September 1 go-live (8 weeks pre-peak)
Christmas decoration vendor decisions land in September-October; site went live September 1 — didn't repeat the timing miss from yilbasiisiksusleme.com.
Honest Reflection
What I'd Do Differently
On v1 I shipped the 4 budget segments as an accordion on a single services page. High-budget (1M+ TRY) municipal/heritage buyers saw themselves sharing the page with B2C villa buyers and started questioning our vendor tier — we lost 4 major leads in the first 2 months. On v2 each segment got its own route; the "municipal + heritage" page is fully isolated from B2C content. The "you're at our level" signal premium buyers need doesn't come from page quality — it comes from who else is on the page.
Screenshots
Want this for your project?
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