Why Enter the Turkish E-Commerce Market?
The buyers are already there. According to ETBİS data from Turkey's Ministry of Trade, Turkish e-commerce volume reached 4.57 trillion TL (~$150 billion) in 2025, up 52% year over year. The number of businesses selling online climbed to 634,611, with more than 30,000 new sellers entering the market every year. Very few markets of this size are still this open to new entrants.
Building traffic for your own Turkish-language website takes months of SEO work. On the marketplaces the traffic is already waiting: more than 250,000 sellers share Trendyol's audience alone. With the right category, the right Turkish title and a fully populated product card, a foreign brand can be visible in its first week. With a careless setup, even the best product gets buried in search results.
We run this setup with SEO agency discipline. Marketplace search is a search engine: rankings are decided by title, category accuracy, attribute fields, image quality and seller score. The same work we do on the web with our SEO service, we apply to your storefront, in native Turkish.
Do These Problems Sound Familiar?
- !Turkish paperwork (KEP address, signature circular, trade registry gazette) is confusing, and applications keep getting rejected.
- !Machine-translated Turkish listings never match what Turkish shoppers actually type into search.
- !Products go live but stay invisible: titles use words nobody searches for, categories are wrong.
- !A wrong category choice means paying a higher commission than necessary on every sale.
- !Stock across platforms is tracked by hand; an item sold on one marketplace still shows in stock on another, and cancellation penalties follow.
- !Panel notifications, buyer questions in Turkish and campaign invitations go unanswered.
Every one of these is a fixable setup mistake. The 5-step process below handles all of them at once, correctly, on your behalf.
How We Work: A Sales-Ready Turkish Store in 5 Steps
1. Product and Market-Fit Analysis
We review your catalog, margins and Turkish competitors, then decide together which marketplace and category you should enter first. Picking the wrong platform means losing to commission from month one.
2. Turkish Entity and Paperwork
Turkey's marketplaces require a locally registered business. We guide your incorporation and prepare every document the platforms ask for: tax certificate (vergi levhası), signature circular, trade registry gazette and a KEP address (Turkey's registered e-mail system). Trendyol approval usually takes 1-3 business days.
3. Store Setup
Store profile, brand visuals, returns and shipping configuration, payment details and e-invoice integration. If you will sell on more than one marketplace, we recommend and install integration software that keeps stock and orders in sync.
4. SEO-Ready Bulk Listing in Turkish
For every product we write a native Turkish title built on real search volume, map the correct category, fill every attribute field and write a description that converts. Machine translation does not survive here; marketplace search is a search engine, and we treat it with SEO agency discipline.
5. Training and Handover
We walk you through the seller panel in English: order management, shipping flow, buyer Q&A, campaign participation. For 2 weeks after handover we answer your questions free of charge. The store is yours; the passwords stay with you.
Which Turkish Marketplaces Do We Set Up?
We track the application requirements, commission structures and listing rules of the five major platforms as they change. Figures are 2025-2026 data; in the pre-setup analysis you get the current table for your categories.
Trendyol
250,000+ sellersCommission: 5-28% by category (VAT included)
Turkey's highest-traffic marketplace. Opening a store is free and there is no monthly fee; commission is charged only when you sell.
Hepsiburada
~101,000 active sellersCommission: roughly 6-50% by category
Low commission in electronics, higher in fashion and home-living. Strong base of corporate and repeat buyers.
Amazon Türkiye
50,000+ Turkish SMBs99 TL (~$3)/month + VAT subscription + category commission
If you already sell on Amazon elsewhere, this is the fastest entry. The same account also opens the door to Amazon Europe. Strictest listing standards of the five.
N11
Payout: within 15 daysCommission: set per category and subcategory
Free to open a store. Competition is relatively low in several categories, which makes early visibility easier for a new brand.
PTT AVM
~13 million monthly visitsCategory-based commission, lower than rivals in electronics
Run by the state postal operator, which carries a strong trust signal with Turkish shoppers. Requires a Turkish Chamber of Commerce or Tradesmen registration.
The Difference Between Uploading and SEO-Ready Listing
Getting a product into the panel is not enough; the product has to be found by Turkish shoppers. We apply these checks to every listing:
| Field | Ordinary upload | Our approach |
|---|---|---|
| Title | Supplier name copied or machine-translated | Turkish keywords with real search volume: brand + product + differentiator |
| Category | First plausible option selected | Commission rate and search traffic weighed together |
| Attribute fields | Left empty | All filled in; your products appear in filtered results |
| Description | One generic paragraph | Native Turkish copy that answers questions and lowers return rates |
| Images | Phone shots, low resolution | Platform-standard dimensions, white background, multiple angles |
Turkish Marketplace Setup Packages and Pricing
Fixed price, fixed scope. Corporate packages with the same scope sell for 25,000-95,000 TL (~$850-$3,200) on the Turkish market; we do the same work with agency discipline at a price built for market testing. Prices excl. VAT.
Starter
$169 one-time
- 1 marketplace (chosen with our guidance)
- Application + paperwork management
- Store setup and configuration
- SEO-ready Turkish listings for up to 20 products
- Seller panel training (video)
- 2 weeks of Q&A support
Standard
$499 one-time
- 3 marketplaces (e.g. Trendyol + Hepsiburada + N11)
- Application + paperwork management
- Integration software setup (stock/order sync)
- SEO-ready Turkish listings for up to 50 products
- Category and commission optimization
- 1-hour live panel training
- 2 weeks of Q&A support
Full Entry
$999 one-time
- 5 marketplaces (Trendyol, Hepsiburada, N11, PTT AVM, Amazon)
- Application + paperwork management
- Integration software setup
- SEO-ready Turkish listings for up to 100 products
- Product images brought up to platform standards
- Marketplace ad account opening and first campaign setup
- 2-hour live panel training
- 1 month of Q&A support
Monthly Store Management: $329/month
Price and campaign monitoring, ad management, answering buyer questions in Turkish, adding new products and a monthly performance report. To give each store real attention we work with at most 2 businesses at a time. Ask about availability on WhatsApp.
Who Is This Service For?
International D2C brands
You have the product but no presence in Turkey. Skip the years of local brand building; a marketplace store puts you in front of Turkish buyers from week one.
Cross-border Amazon sellers
You already sell on Amazon in the US or Europe. Amazon Türkiye plus the domestic platforms turn Turkey into your next market with tooling you mostly know.
Brands with their own online store
Add Turkish marketplaces as a second channel. If we also build your e-commerce site, we manage the integration from a single desk.
Manufacturers and exporters
You already ship to Turkey through distributors. Sell direct to the end customer with your own store and keep the margin the middleman used to take.
Frequently Asked Questions
Can a foreign company sell on Trendyol, Hepsiburada or Amazon Türkiye?
Turkey's domestic marketplaces do not accept individual sellers; they require a Turkey-registered business with a tax certificate (vergi levhası). Foreign brands usually set up a Turkish entity: a sole proprietorship can be registered in 1-2 days. We guide you through incorporation, the KEP address (Turkey's registered e-mail system) and every document the platforms request. PTT AVM additionally asks for a Chamber of Commerce or Tradesmen registration.
Which Turkish marketplace should we start with?
It depends on your category and margin. Trendyol brings the highest traffic, but competition and commission are high in some categories. In electronics, Hepsiburada and PTT AVM offer a commission advantage. If you already sell on Amazon in other markets, Amazon Türkiye is the fastest transfer with familiar tooling. In the pre-setup analysis we rank the platforms against your specific catalog.
What are Turkish marketplace commission rates?
As of 2026, Trendyol charges 5-28% including VAT depending on category, and Hepsiburada roughly 6-50%. Amazon Türkiye charges a 99 TL (~$3)/month + VAT subscription plus category commission. N11 and PTT AVM apply category-based commission. During setup we map your products to the right categories so you do not pay more commission than necessary.
How long does bulk product listing take?
After store approval, the 20-product Starter package takes 2-3 business days and the 100-product Full Entry package 5-7 business days. The time goes into quality, not uploading: for each product we prepare a native Turkish title with real search volume, the correct category mapping and fully populated attribute fields.
Do we need integration software?
Not if you sell on a single marketplace. On two or more platforms it becomes necessary for stock and order synchronization; otherwise an item sold on one platform still shows as in stock on another, and cancellation penalties follow. Integration tools on the Turkish market run roughly 7,000-25,000 TL (~$235-$850) per year. We recommend the right one for your volume and set it up.
We already sell through our own site. Is entering Turkish marketplaces worth it?
Yes, the two channels feed each other. Marketplaces bring ready traffic and local trust, which a foreign brand cannot build quickly on its own; your own store keeps commission-free sales and customer data. Turkey's e-commerce volume reached 4.57 trillion TL (~$150 billion) in 2025, and most of that spending happens on marketplaces. The sensible sequence for a new-to-market brand: get visible on marketplaces first, then move repeat customers to your own store.
Worth Considering Alongside This Service
- E-Commerce Website Development — your commission-free sales channel
- SEO Services — organic traffic from Google
- GEO / AI Visibility — get your brand into AI-generated answers
- Free SEO Tools — plan your website + marketplace budget
Reach Us on WhatsApp About Turkish Marketplace Setup
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