Product schema chain
Product + Offer + MerchantReturnPolicy + OfferShippingDetails — full chain with TR-compliant return policy.
E-Commerce & Wellness · Case Study
Sauna Kabin — Wellness E-Commerce AEO Transformation
A luxury infrared & traditional sauna e-commerce in the ₺25K-200K range — answering sauna queries Turkey-wide with Product + Offer schema and AEO-compliant blog content.
Results
Measurable Outcomes
%100
Product page schema coverage
12+
Featured snippets (sauna queries)
+%48
Average session duration
5
Payment methods supported
The Brief
What was the goal?
Buyers cruise through a long comparison cycle for ₺25K-200K wellness products; without AEO alignment, product pages lose featured snippets and AI Overview citations. The pre-existing site lacked Product schema, Offer hasMerchantReturnPolicy, and OfferShippingDetails.
The Approach
Which methodology pillars I applied
I applied the Schema (Product + Offer + Return + Shipping chain) and AEO (FAQPage + speakable + comparison tables) pillars; every product carries scientific benefit references + offline payment + VIP delivery content blocks.
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js 15
- TypeScript
- Schema.org Product/Offer
- Edge Cache
- FAQPage Schema
The Build
Key decisions and tradeoffs
The Product → Offer → MerchantReturnPolicy → OfferShippingDetails schema chain was added to every product. TR-compliant return policy schema is rare in the sector — Google read it as a trust signal.
Every product page packs 5-7 natural Q&As (FAQPage), scientific benefit references, comparison tables, and usage guides. With the speakable selector, ChatGPT can quote us directly on a "what is infrared sauna" query.
Multi-payment checkout: cash, bank transfer, cash-on-delivery, mobile POS — high-ticket wellness buyers don't love card payments; the offline options had a measurable impact on conversion.
Steps Applied
Methodology in practice
AEO content blocks
Every product page carries FAQ + scientific benefits + comparison table; speakable-tagged.
Multi-payment & VIP delivery
Cash, transfer, COD, mobile POS; VIP delivery + installation tied to a booking calendar.
Honest Reflection
What I'd Do Differently
We left the "VIP delivery + installation included" message under the checkout step in the mobile flow — abandon rate hit 18% in the first month. Moving the message above the fold on the product page, next to the add-to-cart button, dropped abandons to 11%. In high-ticket e-commerce, trust messaging belongs at the buying-decision moment, not the checkout step.
Screenshots
Want this for your project?
Same 47-point methodology, $499 fixed price, 5-7 business days. Book the audit.