Local SEO Checklist

Priority Actions

Top unchecked items by impact — tackle these first.

1. 1

   Claimed and verified Google Business Profile

   Unverified profiles don't appear in search results. Sign in to Google and verify your profile immediately.

   High Impact
2. 2

   Business hours set correctly

   Incorrect hours lead to customer loss. Also specify holiday hours and special hours.

   High Impact
3. 3

   Primary and secondary categories set

   The correct primary category is the biggest ranking factor. You can add up to 9 secondary categories.

   High Impact
4. 4

   Phone number added and consistent with website

   NAP (Name, Address, Phone) consistency is the foundation of local SEO. The number on your website, GBP, and all directories must match.

   High Impact
5. 5

   At least 20 customer reviews

   Reviews are critical for local pack ranking. Develop a strategy to actively ask customers for reviews.

   High Impact