Web Design Services
Sites that look good but never surface in search usually fail because of a handful of technical decisions made during design. How the menu opens, which format the hero image ships in, what order the headings run in. Each of those has a measurable effect on speed and rankings.
We measure those decisions while building and report what changed. The table below lists differences we measured on our own projects.
Design decision, measured effect
Every row is one change on one project and the difference measured afterwards. These are project-specific numbers, not a promise that the same result repeats on every site.
| Decision | Measured difference | Why |
|---|---|---|
| Converting the hero image to WebP and fixing its dimensions | LCP 3.4s → 1.6s | If the largest element arrives late, Google counts the page as slow and the visitor waits. |
| Rebuilding the menu as plain links instead of a JavaScript dropdown | Crawled pages 12 → 44 | Links inside a JS-mounted dropdown never reach the page source, so no crawler sees them. |
| Cutting form fields from 9 to 4 | Form completion 2.1× | Every extra required field raises mobile abandonment. |
| Matching the web font to a system fallback and preloading it | CLS 0.21 → 0.02 | A late font shifts text after paint and people tap the wrong target. |
| Giving each service its own page instead of one combined page | Ranking queries 3 → 27 | One page competes for one intent; separate pages answer separate searches. |
The menu problem in row two existed on this site too. After the fix, unique internal links in the homepage source went from 84 to 125.
Delivery standards
These are delivery conditions rather than aspirations. Everything is measured on launch day and handed over with the report; any line that misses is fixed inside the quoted price.
- LCPunder 2.0 secondsMeasured on mobile 4G
- INPunder 200 msFrom first interaction
- CLSunder 0.05Across the full page load
- Mobile PageSpeed95 or aboveMeasured and reported on launch day
- AccessibilityWCAG 2.1 AAContrast, focus order, keyboard access
Speed work on an existing site is covered by speed optimization, and auditing an existing site for mobile issues is covered by mobile responsiveness.
Five steps
Each step has a concrete output. We do not start the next one before the current output is delivered.
- 1
Measurement and discovery
If a site already exists we read PageSpeed field data, Search Console and server logs. If not, we pull the queries competitors rank for. Skip this and every design choice becomes a guess.
Output: Baseline report + target query list
- 2
Information architecture
Which page answers which intent, and which page links to which. URL structure and navigation are settled here, because changing them later creates redirect debt.
Output: Page map + internal linking plan
- 3
Interface design
Mobile layout first, desktop derived from it. One primary action per screen. You receive a working browser prototype, not a static design file.
Output: Mobile and desktop prototype
- 4
Build
Server-rendered pages on Next.js. Images sized through next/image, critical CSS inlined, third-party scripts deferred.
Output: Production site + schema markup
- 5
Post-launch measurement
Search Console and Analytics are installed, then rankings and Core Web Vitals are tracked for 30 days. If a metric drops, fixing it is part of the engagement.
Output: 30-day performance report
Pricing
Starter build covers 5 pages, mobile-first design and baseline SEO setup at $149. Standard corporate build covers 10+ pages, a blog module and extended SEO setup at $299. E-commerce and custom software are quoted against scope.
Frequently asked questions
What does SEO-friendly web design actually mean?
It means the design does not block a crawler from reading the page. Three concrete requirements: links must exist in the HTML source, heading order (H1, H2) must reflect the content structure, and the page must be readable without JavaScript executing. It is a technical property, not a visual style.
Is mobile-friendly design the same as responsive design?
Responsive means the layout adapts to viewport width. Mobile-friendly is broader: tap target size, keyboard type per input, no horizontal scrolling, and mobile load speed. Google ranks on the mobile version, so both are handled together.
How long does a build take?
Starter build (5 pages) 10-14 business days, corporate build (10+ pages) 20-25 business days. Supplying your own copy and images shortens it; copywriting on our side adds 5-7 days.
Will a redesign cost me my existing rankings?
Not if URLs are preserved, or every old address 301s to its new one. That is the known cause of ranking loss in redesigns. We export the live URL list before migration and run a 404 sweep in Search Console after launch.
Can I edit content myself afterwards?
Yes. You get an editor for blog posts, service copy and images. Structural changes such as a new page type still need development.
What drives the price?
Page count, custom development (calculators, booking, payments) and who writes the copy. Starter build $149, standard corporate build $299. E-commerce and custom software are quoted separately.
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