Interactive size guide
In-page sizing calculator; no PDF / popup; mobile-first form pattern.
Fashion & E-Commerce · Case Study
Luna Intim — Premium Intimate Apparel E-Commerce
A fashion e-commerce delivering bra, panty, corset, and pajama collections with a premium size guide, privacy-first checkout, and AEO-aligned blog content.
Results
Measurable Outcomes
-22%
Cart abandonment drop
TODO — Q2 verisi
Wrong-size return rate
Product + FAQ + Review
Schema coverage
₺2,000
Free shipping threshold
The Brief
What was the goal?
Two things kill conversion in intimate apparel e-commerce: wrong size selection (return rate spike) and privacy anxiety (cart abandonment). Both had to be solved at the UX + content + schema layer.
The Approach
Which methodology pillars I applied
I applied the AEO (FAQPage "how-to-measure" questions) + Schema (Product + Offer + Review) + Distribution (Instagram integration, customer reviews, newsletter) pillars.
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js 15
- TypeScript
- Schema.org Product/Offer
- Tailwind CSS
- Vercel
The Build
Key decisions and tradeoffs
The size guide is interactive — the user enters their measurements and the matching product size is returned. The component is embedded across pages; the in-page size calculation removed the "is the size guide PDF opening?" friction.
Privacy messaging at every checkout step: specific phrasings like "the invoice doesn't say Luna Intim". These trust signals dropped cart abandonment by 22%.
Blog content targets long-tail questions like "how to measure bra size" or "bra fit during pregnancy". Every article is FAQPage-schema-tagged and tuned for featured snippets.
Steps Applied
Methodology in practice
Privacy trust messaging
Specific privacy phrasings at checkout steps; cart abandonment down 22%.
FAQPage long-tail content
Blog "how to measure" questions tuned with FAQPage schema for featured snippet capture.
Honest Reflection
What I'd Do Differently
On launch we shipped blog content without internal links to product pages. The blog ranked for "how to measure bra size" — but traffic stayed on the blog and didn't convert. The second version added 3 related-product recommendations under each blog post (with Schema.org Product list). Blog-to-product CTR jumped from 4% to 19%. Traffic-generating content is incomplete SEO until it bridges to conversion.
Screenshots
Want this for your project?
Same 47-point methodology, $499 fixed price, 5-7 business days. Book the audit.