Short answer first
Definition, price range and typical budget sit in the first paragraph, ready for AI search to quote.
Outdoor Holiday Lighting · Case Study
Villa Işık Süsleme — A Niche Service Site for Istanbul Villas
A site that explains roof, facade and garden lighting for villas and detached houses with package prices, and steers visitors to send a photo for a quote.
Results
Measurable Outcomes
3
Price packages
5
Service types
10
Area pages
22.000-380.000 TL
Package price range
The Brief
What was the goal?
Someone searching "villa lighting" doesn't want to see shopping-mall or street decorations. They want to know price, drill-free installation and January removal.
The Approach
Which methodology pillars I applied
We put a short-answer block at the top: what it is, the price range and a typical villa budget. Packages come from a single pricing file. Role hand-off with sibling sites was planned separately to avoid cannibalisation.
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js 16
- TypeScript
- Tailwind CSS v4
- Vitest
- Schema.org Service + FAQPage
- Vercel
The Build
Key decisions and tradeoffs
Three packages (22,000-48,000, 48,000-120,000 and 120,000-380,000 TRY) sit in one pricing file; pages and FAQ read from it.
Five service types are explained separately: roof and eaves, facade, garden tree wrapping, driveway and decor. Warm white (2700-3000 K) and IP68 connector choices are written out with reasons.
A content audit runs at build time, measuring short-answer length and similarity between area pages on the built HTML.
Steps Applied
Methodology in practice
Single pricing file
Package bands are written once, and every page shows the same numbers.
Build-time content gate
Near-duplicate area pages or too-short answers stop the build.
Honest Reflection
What I'd Do Differently
We caught two technical details after launch. The site icon didn't show in Google search because only 16 and 32 px icons existed; Google wants a multiple of 48. Because the IndexNow key file shipped in the same deploy as the first ping, Bing rejected the key. Today both would be on the launch checklist.
Screenshots
Want this for your project?
Same 47-point methodology, $499 fixed price, 5-7 business days. Book the audit.