E-commerce (Seasonal) · Case Study

Yılbaşı Çam Ağacı — Tree and Ornament Set in One Box

A seasonal e-commerce site that sells only Christmas trees, ships the tree with a size-matched ornament set in one box, and completes orders in WhatsApp.

Visit Live SitePublished: 10/9/2026Updated: 10/9/2026
Yılbaşı Çam Ağacı — Tree and Ornament Set in One Box — hero screenshot

Results

Measurable Outcomes

9 (90-300 cm)
Tree sizes
4
Venue packages
2.300-136.500 TL
Price range
14:00'e kadar
Same-day shipping

The Brief

What was the goal?

Buying a tree and ornaments separately is costly and tiring. Homes, cafés, pharmacy windows and offices needed packages with size and ornament count already worked out.

The Approach

Which methodology pillars I applied

Products are built as typed data by size and variant. The configurator turns a choice into a basket and the basket into a WhatsApp message. Large corporate tree projects are explained with their own price band.

See the full process → 47-Point AI-Ready SEO Audit methodology.

Tech Stack

What it's built with

  • Next.js 16
  • TypeScript
  • Tailwind CSS v4
  • Vitest
  • Schema.org Product
  • Vercel

The Build

Key decisions and tradeoffs

Four venue packages (home, café and restaurant, pharmacy and window, office) appear on the homepage with size range and starting price.

Artificial trees come in nine sizes from 90 to 300 cm with LED lights; ornaments and toppers can be added on the product page. Live potted trees are sold separately.

Orders confirmed by 14:00 ship the same day, stated on the first screen.

Steps Applied

Methodology in practice

1

Packages by venue

Visitors pick the package for their venue without working out sizes.

2

Configurator → WhatsApp

A selection becomes a WhatsApp message in one tap; address and payment are agreed there.

3

Visible price range

The full price range is written in the first paragraph.

Honest Reflection

What I'd Do Differently

We didn't define the sibling sites' roles in writing at the start. This site's FAQ sent villa questions to another sibling; when the villa site launched those lines had to be found and changed by hand. Today I'd set up a "who answers what" table for the family sites from the first one.

Screenshots

Yılbaşı Çam Ağacı — Tree and Ornament Set in One Box — detail screenshot 1
Yılbaşı Çam Ağacı — Tree and Ornament Set in One Box — detail screenshot 2

Want this for your project?

Same 47-point methodology, $499 fixed price, 5-7 business days. Book the audit.