Single-source pricing
The calculator and page copy read the same pricing file, so two prices never appear.
Courier & Logistics · Case Study
Tıkla Kurye — Istanbul Motorcycle Courier With Instant Pricing
An Istanbul motorcycle courier site that shows a distance-based price and estimated delivery time as soon as you enter the addresses, then calls the courier via WhatsApp.
Results
Measurable Outcomes
15
Route pages
39
District pages
44
Neighbourhood pages
176
Total pages (sitemap)
The Brief
What was the goal?
In urgent delivery, customers don't want to call just to ask the price. They want to see it upfront, with no surprises, and call a courier with one tap.
The Approach
Which methodology pillars I applied
We kept the pricing model in a single file: base fee, per-km rate, and urgent and same-day multipliers. The calculator and every price mention on the site read from the same source. Orders complete in WhatsApp.
See the full process → 47-Point AI-Ready SEO Audit methodology.
Tech Stack
What it's built with
- Next.js
- TypeScript
- Tailwind CSS
- Schema.org LocalBusiness
- Google My Maps
- Vercel
The Build
Key decisions and tradeoffs
The calculator takes pickup and drop-off, computes distance and traffic-aware time, and shows the net price for the chosen service type.
Each delivery type, such as urgent, same-day, pharmacy and medical, documents and e-commerce, gets its own page with timing and process. 15 route pages cover frequent point-to-point trips.
39 district and 44 neighbourhood pages were built with real coordinates; the same data feeds a Google My Maps layer.
Steps Applied
Methodology in practice
Local page network
District and neighbourhood pages use real coordinates and are generated alongside a map layer.
No fabricated reviews
The review section and rating schema stay empty until real reviews arrive.
Honest Reflection
What I'd Do Differently
We left Google Business Profile verification until after launch. For service-area businesses, showing up on the map depends on that verification. Today I'd start it before the site goes live.
Screenshots
Want this for your project?
Same 47-point methodology, $499 fixed price, 5-7 business days. Book the audit.