Inline certification chain under hero
ISO 9001 + CE + IP68 + TSE + RoHS badges sit under the hero as schema-tagged credentials; a 15-second authority signal for EKAP buyers.
Outdoor LED Decoration & Lighting · Caso de Estudio
Dış Mekan Süsleme — ISO 9001 + IP68 Certified Nationwide Outdoor LED Decoration Portal
A nationwide (81-city) portal for a professional outdoor LED decoration company — ISO 9001 + CE + IP68 + TSE + RoHS certified, with 15+ years of experience and 500+ completed projects across villa façades, mall atriums, hotels, restaurant-cafés, and municipal projects, plus LED figure manufacturing, street motifs, and tree-wrapping.
Resultados
Resultados medibles
ISO 9001 + CE + IP68 + TSE + RoHS
Certification chain
15+ yıl, 500+ proje / 15+ years, 500+ projects
Experience & project portfolio
1.200 m² (Sancaktepe)
Workshop capacity
81 il / 81 cities
Service area
2 yıl ürün + işçilik / 2-year product + workmanship
Warranty scope
Brief
¿Cuál era el objetivo?
High-budget buyers (municipalities, malls, hotel chains) want to see a certification chain + workshop capacity + reference portfolio when picking a vendor. EKAP tender eligibility requires corporate identity. At the same time, B2C villa buyers trust the same brand — the site has to serve both audiences simultaneously.
Enfoque
Qué pilares de metodología apliqué
I applied the Authority & Trust pillar (ISO 9001 + CE + IP68 + TSE + RoHS badges, 15+ years + 500+ projects social proof), Entity pillar (ProfessionalService + LocalBusiness schema, areaServed: 81 cities, permanent teams: 39 Istanbul districts + Ankara + Izmir + Bursa + Antalya + Konya), Technical pillar (responsive mobile-first, 3D design proposals, interactive calculators, WhatsApp + phone integration), and AEO pillar (FAQ blocks for "outdoor LED decoration price", "villa façade lighting cost", "EKAP-approved decoration firm").
Ver el proceso completo → Metodología AI-Ready SEO Audit de 47 puntos.
Stack
Con qué está construido
- Next.js 15
- TypeScript
- Tailwind CSS
- Schema.org ProfessionalService/LocalBusiness
- Vercel
Pasos aplicados
Metodología en práctica
Workshop + patent + crane trust bar
1,200 m² Sancaktepe workshop, patented façade mounting, crane installation up to the 12th floor — homepage trust bar, B2B capacity proof.
6-segment service routing
Villa / mall / hotel / restaurant-café / municipal-EKAP / individual garden on separate routes; each with Service schema + reference gallery, long-tail targeted.
3D design + 48-hour free survey
First customer deliverable isn't a price — it's a visual + technical spec; sales cycle shortens, signals professionalism to premium buyers.
Reflexión honesta
Lo que haría diferente
On v1 the EKAP-tender corporate identity page sat in the same top-level menu as B2C villa content. Municipal/mall high-budget buyers questioned our vendor tier in the first call because we looked like a peer of B2C buyers. On v2 the navigation split "Corporate / EKAP" and "Individual" cleanly at the top level; the corporate route hides B2C content entirely. The premium buyer's decision comes from who shares the page with them, not from page quality — we knew this lesson from Işıklı Süsleme, but we should have wired the segmentation alongside the certification chain at launch instead of after.
Capturas
¿Quieres esto para tu proyecto?
Misma metodología de 47 puntos, precio fijo $499 USD, 5-7 días hábiles. Reserva la auditoría.